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By: Tori Junipelo
One of the main elements of having success as a Realtor is real estate marketing. Not only for business building, but for surviving as well, advertising can make a huge difference. For both new and experienced agents, it might be encouraging to know that a lot of ad and publicity avenues are available.
Creating some kind of unique image is important for Realtors who are trying to stand out from the competition. Often, the market that the agent is serving will affect what kind of image is portrayed. In a smaller city or town, an agent may want to try to appeal to more traditional sensibilities, for example. Portraying oneself as accessible and honorable might be a preferred advertising angle. Acting responsibly on behalf of a client is a given, but having that come through in print advertisement can definitely positively affect the business.
An agent who works in a more highly populated area might choose a different strategy. The ideal marketing image may take on a bit of a different tone. As always, it is important to act honestly and with integrity in all dealings. But a more cosmopolitan market may call for slightly different tactics. An image that suggests the agent is a tough negotiator, for example, could be incorporated into ad material.
Keeping advertising costs under control is nearly always a challenge for Realtors. A lot of the older ad methods still hold true, but incorporating new methods is also very important. Something that is pretty much a basic necessity for today's agents is a web page. It should be designed in such a way that users find it easy to access. But it is also recommended that there is some feature that encourages users to make contact with the agent.
But having a nice looking site and leaving it at that is not nearly enough. It is quite likely that most of the other agents in one's area will also have websites of some sort. A key is finding a way to get potential clients to see the site. To do that, an agent might think about investing in some SEO help. Search engine optimization is a great way to get one's site to rank higher in internet searches. With higher rankings, it stands to reason that more potential client responses will be generated.
Even if a nice looking site ranks high in searches, the results can be wasted if the agent fails to take full advantage. What one does with the responses can go a long way toward determining success or failure. Agents should probably think seriously about ways to capture the details of all inquiries. After that, it is pretty important to start establishing a regular procedure of communicating with all potential clients who have made inquiries.
Of course simple tried and true traditional marketing methods are still an important part of the overall advertising mix. Staging open houses is still a great way for agents, especially newcomers, to meet prospective buyers and sellers. Many brokers look for agents who are willing to do this. Someone with an engaging, affable and disarming personality might really be able to kick start a career by doing hosting open houses.
Regardless of how it is done, real estate marketing is quite important. But changing with the times and adding new advertising wrinkles most likely enhances the chances of making money. Adding the new to the old until one finds the right mix of ads is probably the way to go.
Author Resource:->??Tori is a real estate professional who specializes in postcards for real estate.
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Source: http://www.articlebanker.com/Art/288419/61/Real-Estate-Marketing-For-Everyone.html
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